Pay Per Click (PPC) and Display Ads Services Canada

Display and PPC Ad Agency in Canada

Ivyedia provides cost-effective pay-per-click (PPC) and display advertising services for businesses throughout Canada. We develop bespoke PPC ad campaigns that offer a fantastic return on investment, saving the cost and resources of managing your own PPC ads.

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PPC ads are one of the most competitive types of paid search advertising online. With so much competition, utilizing effective PPC strategies is essential, or your campaign may not be profitable.

As PPC experts, we provide tailor-made campaigns that deliver tangible results. We have developed comprehensive ad campaigns across all sectors and industries, increasing website traffic, sales, and brand awareness across short and long-term projects.

By partnering with Ivyedia, you give your PPC ad campaigns the best platform for success. Get in touch today to learn more about our PPC ad services in Canada.

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What is Pay Per Click (PPC) Advertising?

Pay-per-click (PPC) advertising is a type of paid advertising for businesses seeking an immediate boost in website traffic, leads, and conversions. PPC ad campaigns use a paid search method where advertisers pay search engines like Google whenever a user clicks on their ad.

Paid search ads appear on search engines when users search for specific products or services online. For instance, if someone searches for a plumber near me on Google, a PPC ad offering plumbing services will appear at the top of the results page.

While Google is the most prominent platform for PPC advertising, it’s also available on other search engine platforms like Bing. Additionally, PPC ads are available on social media platforms, including Facebook, Instagram, and LinkedIn.

Also, there are various PPC ads beyond the paid search method. For example, display ads use visual elements, such as banners or videos, to advertise on websites and social media.

How Our PPC and Display Ad Services Help Businesses in Canada

PPC and display ads offer many advantages for businesses in Canada.

Our managed PPC ad campaigns deliver relevant traffic to your website that increases leads and conversions. We identify relevant keywords to target users actively searching for your products and services, resulting in high-value leads and increased sales.

While sales improve from the offset, we also make data-driven adjustments throughout the campaign. Our PPC services include trackable data and detailed reporting, allowing us to measure specific metrics, like impressions, clicks, and conversions.

We use this data to understand the campaign performance and make appropriate improvements. By the end of the campaign, expect a significant uptake in leads and sales that provide a great ROI.

Additionally, our PPC ad campaigns are suitable for all budget sizes. We understand that businesses have different resources for paid search advertising, so we offer cost-effective campaigns for those operating on a tighter budget.

Our Pay Per Click Advertising Services

We offer the following types of PPC ad services in Canada:

  • PPC AuditIf you're already running a PPC campaign but aren't happy with the results, our PPC audit is here to help. We measure the performance of your existing campaign and determine how to increase sales and lower the cost-per-clicks to maximize your ROI.
  • Google AdsWe plan and manage Google Ad campaigns for businesses throughout Canada. As Google Ad experts, we guarantee measurable results from your PPC campaign, delivering an outstanding return on investment.

    Our Google Ad campaigns are suitable for businesses in all sectors and industries, with flexible campaigns tailored to your specific advertising goals and budgets. With a wealth of experience in both SEO and PPC, our Google Ads campaigns immediately boost website traffic and sales.
  • Bing Ads Our Bing Ad services target an often-overlooked search engine. Bing is popular amongst older demographics, offering high-value leads on a less competitive platform. We develop and manage targeted Bing Ads that deliver impressive sales on a cheaper budget.
  • Social Ads We provide bespoke social media paid advertising campaigns on major platforms like Facebook and Instagram. Our social ad services allow you to target high-value leads based on their browsing habits and activities on social media sites.

    Social ads are a great addition to your broader social media marketing strategies, especially if you have a robust presence on Facebook, Instagram, etc. These paid ads provide an excellent ROI and are scalable to accommodate all budgets and marketing goals.
  • Display Ads Our display ads services use various visual elements to effectively advertise your brand, products, and services. We develop bespoke display ad campaigns using text, images, and video to target customers on websites relevant to your niche.

    Display ads are an excellent way to increase brand awareness, putting your products and services at the forefront of websites your target audience uses. With our help, your display ads will bring more traffic and conversions.
  • Mobile Geofencing AdsMobile geofencing ads are a type of paid advertising that targets users based on your business location.

    Our mobile geofencing ads create a boundary based on a specific location, typically your business location. Any mobile user that enters this virtual boundary receives a targeted mobile ad promoting your business location, services, products, etc.
  • Programmatic Advertising Our programmatic advertising service streamlines the buying and selling of digital adverts through automated software. A type of display advertising, programmatic ads utilize traffic data to increase impressions and traffic on a cost-effective scale.

    While programmatic advertising uses automation to save time, money, and resources when buying ads, it does require manual setup. As experts in programmatic advertising in Canada, we use industry-leading technology to buy and sell ads, including sell-side platforms, demand-side platforms, and ad exchanges.
Figma
Elementor
Wix
Wordpress
Godaddy
Shopify
Mailchimp
Elementor
Wix
Mailchimp
Shopify
Godaddy
Elementor

Our PPC Ad Campaign Process

  • Evaluation

    Before any PPC ad campaign begins, we take the time to learn more about your business, branding, products, and services. We’ll evaluate your project goals and requirements, including your budget for paid advertising.

  • Strategic Planning

    Once we evaluate your campaign goals, our marketers begin laying the groundwork for the project. We use a comprehensive strategic planning process for all PPC advertising campaigns that includes:

    Keyword Research and Analysis
    Competitor Research
    Ad Copy Development
    Landing Page Development

  • Implementation

    Before launching the PPC campaign, we'll provide a detailed project breakdown, including a list of target keywords and ad copy for you to approve.

    Once satisfied, we will implement ad copy and landing pages on the necessary channels and officially launch your campaign.

  • Ads Management

    Our team continually monitors the performance of your ad campaigns, using analytic data to measure performance and make necessary adjustments.

  • Detailed Reporting

    Our detailed PPC reports provide a clear insight into the campaign's overall performance. We offer bespoke report schedules tailored to your needs, with weekly, monthly, and quarterly reports available.

    Reports provide a comprehensive breakdown of ad campaign metrics, including traffic, conversions, click-through rates, cost per acquisition, cost per click, etc.